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To all our awesome customers over the past 50 years, thank you!


Since 1974, we’ve been doing our best to inspire Kiwi to love where they live, work and play, and you’ve been inspiring us right back with home hacks, DIY projects, awesome gardens and home makeovers.


We’ve been invested in our local communities from the very beginning, and to celebrate 50 years of Mitre 10, we’ve got some amazing deals as well as $120,000 worth of prizes, including a $50,000 grand prize.


Here's to the next 50 years. Mitre 10, with you all the way.

We're family

Inspiring stories from the long-standing legends on our team.




By the numbers

Celebrating 50 years with a look back at our most popular favourites




Our history at a glance

Click here to download our full history timeline.


1974
Mitre 10 established in New Zealand
1991
Our first Mitre 10 garden centre opens
1999
Sponsorships begin for TV shows Changing Rooms & Dream Home (2000)
2004
The first MEGA store opens, in Hastings
2008
“Hey Jonesy” our famous sandpit ad debuts.
2011
Mitre 10 Trade opens and Easy As series with our man Stan debuts
2016
Our first Helping Hands project completed Mitre 10 MEGA Nelson
2021
CEO Andrea Scown becomes the first woman to lead us
2023
Our first Building for Better Sustainability Report publishes
2024
Cheers to 50 Years!!