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Celebrating recycling week with one million pots recycled!

18 October 2022


We’re celebrating Recycling Week 2022 with some very exciting news… Drumroll please! 

Mitre 10 Pot Recycle will hit a huge milestone by the end of this month – 1 million plant and seedling pots recycled through our stores thanks to our sustainably minded, garden loving customers!

That equates to about 19 tonnes of plastic diverted from landfills around the country. In operation for less than 12 months, Pot Recycle has been a real hit with customers and team members alike. 

Mitre 10’s Sustainability Manager, Julie Roberts, says that cleaning out unwanted pots and dropping them in the Pot Recycle crate in any Mitre 10 store is a small change that adds up to big impacts.

“This is a truly incredible milestone, showing just what can be achieved by working together towards a shared sustainability goal. On behalf of Mitre 10, I want to thank each and every customer and team member who has contributed to our Pot Recycle initiative. I also want to acknowledge our Pot Recycle partners, who collectively have made this possible. I can’t wait till we hit the next million together,” says Julie. 

A collaboration between Zealandia Horticulture and Mitre 10, Pot Recycle recently delivered the first fully circular plant and seedling pots, made entirely from old pots recycled by our customers. This product stewardship scheme for plant and seedling pots turns what is a problematic waste stream for local councils into a recoverable resource.

Product packaging is a significant contributor to our waste problem and people are waking up to the need to do better when it comes to the environment. Around 252,000 tonnes of plastic waste go into Kiwi landfills annually according to recycle.co.nz, and both Government and Kiwis want solutions. 

We’re further supporting the transition to a circular economy with our Mitre 10 Sustainable Packaging Guidelines Policy, which requires supply partners to eliminate all unnecessary packaging by 2025 and ensure that any remaining is home compostable, refillable or fully recyclable here in New Zealand.