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Congratulations to the 2022 Mitre 10 Community of the Year

1 April 2022


For thirteen years now Mitre 10 has proudly sponsored the Mitre 10 Community of the Year Ngā Pou Whirinaki o te Tau Award. 

This category within the New Zealander of the Year Awards is close to our hearts and gives us the opportunity to learn about the mahi of many groups around our country. Each year when the nominations come in, we’re reminded of the importance of community and co-operation, of the power of working together towards a common goal. 

Huge congratulations to the winner of the 2022 Mitre 10 Community of the Year Ngā Pou Whirinaki o te Tau Award is:


Matakaoa Community

Over the past year, the Matakaoa community has come together to address the issues of Covid-19 protection, vaccination, and misinformation. The small town, made up of a few hundred people, is determined to keep itself safe and well. The community worked together and decided collectively that it would embrace vaccination, declaring themselves an "immunity community". Its innovative campaign to create social unity was to work with storytellers, scientists and doctors to learn about vaccinations and make sense of the information from their own perspectives and community values. Protecting themselves from misinformation and was also a strong driver. A series of short creative videos were made to encourage Māori vaccination rates, and members of the Matakaoa community were featured in the "Be a doer, karawhiua" series, profiling locals and why they chose to receive the Covid-19 vaccination. The result was a cohesive rōpū, making decisions with consensus and achieving high vaccination rates.

Our Mitre 10 co-operative is a Kiwi community too, a network of locally-owned stores working together to inspire Kiwi to love where they live, work and play. Our stores give many helping hands to schools, sports clubs, not-for-profits and other groups in their local communities.

And so we congratulate all of this year’s nominees and acknowledge the mahi and the care and contribution make to their communities and to the country. Their determination, their courage and their sense of togetherness inspires us. Thank you for everything you do.