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The Christmas toy collection is back at Mitre 10 and we want your help to raise over 15,000 toys for deserving children and families this Christmas. Simply pop into store and donate a brand new, unwrapped toy into the collection bin before end of day 13 December and with the Kindness Collective we’ll get them to families who need them in time for Christmas.
Kindness Collective works with community partners nationwide to get gifts where they are needed most, so more families can celebrate with presents and food.
In Auckland, the Christmas Joy Store invites referred parents and caregivers to visit the social toy store and choose gifts for their loved ones they know they will like, off the shelves, shopping for free.






Kindness Collective are on a mission to reduce inequities by spreading kindness and resources to families living in poverty or experiencing hardship.
We’re proud to partner with Kindness Collective to support the mahi they do in communities across New Zealand. With the aim of tackling inequality from the ground up, each year Kindness Collective connects over a hundred thousand people with the things they need to live. Whether it’s food parcels and winter pyjamas, play spaces and gardens, or the fantastic Christmas Joy Store, Kindness Collective are in our communities giving those doing it hard a chance to thrive.
Mitre 10 joins a huge number of businesses, government agencies, social services, Kaupapa Māori organisations, community groups, charities, schools, and early learning centres to back Kindness Collective in getting help where it’s most needed.
FIND OUT MORE about Kindness Collective
As a nationwide organisation, there’s nowhere Kindness Collective doesn’t go. No matter where they go to spread kindness, a Mitre 10 store isn’t far away. Our stores regularly team up with Kindness Collective for garden and playground builds in their communities. From chipping in materials to supplying volunteers, Mitre 10 and Kindness Collective have delivered plenty of small yet meaningful spaces across the country. We’re proud of this mahi and of our team members who are always keen to get stuck in. Check out some of the projects below.

















