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Flame-effect heaters combine electric heating with the visual look of a flickering flame to create a warm, cosy atmosphere. While they don’t use real fire or produce smoke, the flame display gives the effect of a traditional fireplace, making them a popular choice for lounges, reading rooms or anywhere ambience matters.
They’re powered by electricity and use either radiant or fan-assisted heat to warm small to medium spaces, depending on the model.
Flame-effect heaters are a great fit for:
They’re especially popular during colder months for adding a relaxing feel to living areas or entertaining spaces.
Flame-effect heaters have two main components: an electric heating element and a flame simulation display. The heating element warms the room using either radiant or convection heat. At the same time, an LED or projected flame effect creates the look of a real fire without any actual combustion. Many models allow you to run the flame effect with or without the heat, so you can enjoy the look of a fire year-round without warming the space.
Flame-effect heaters are more about atmosphere than high heat output. They’re best suited to smaller rooms or as a secondary source of heat. If you're looking for a primary heat source for a large or draughty area, you may want to consider a micathermic or oil column heater instead.
They also tend to use more power than basic heaters because of the lighting and display features. However, their comfort and style can make up for this in the right setting.
Some models include features like thermostats, timers or remote controls for added convenience. If you plan to use it as your main heater, choose one with enough wattage to match your room size.
To choose the right heater size for your space:
This helps ensure efficient heating without overloading your power usage. You can also look for room guides on packaging or product listings to match wattage with room type.
Flame-effect heaters use standard electricity and typically draw between 1.5 to 2.4 kilowatts of power. They are not the most efficient choice for high-output heating, but they work well when used occasionally or in short sessions. Heater running costs depend on wattage, electricity rates in your area and how long the heater runs each day. As energy prices can fluctuate across New Zealand, use cost calculators or your electricity provider’s tools to estimate usage. For the most accurate info, base estimates on your local kWh rate and usage patterns.
To pick the best model for your space:
Flame effect heaters bring warmth and ambience together in one unit. Find realistic flame styles and reliable heat from trusted names like Goldair and Nouveau
Compare electric heater types below or jump straight to the one that suits you:
Medium - Large (10–28 m²)
Quiet and efficient warmth for personal spaces like bedrooms.
Learn more about micathermic heaters
Small - Large (10–28 m²)
Great for maintaining steady warmth in living rooms or lounges.
Learn more about column heaters
Small - Medium (10–18 m²)
Ideal for warming up small rooms like home offices or bedrooms.
Learn more about ceramic heaters
Small - Large (10–28 m²)
Quiet, whole-room warmth for medium-sized bedrooms or lounges.
Learn more about convector heaters
Small (<10 m²)
Best for quick bursts of heat in small spaces like bathrooms.
Learn more about fan heaters
Small - Medium (10–18 m²)
Adds cosy visual ambience while gently heating a room.
Learn more about flame effect heaters
Small - Large (10–28 m²)
Slim and discreet, ideal for background heating in bedrooms or hallways.
Learn more about panel heaters
Small (<10 m²)
Delivers direct heat to people or objects, perfect for spot warming.
Learn more about radiant heatersA flame effect heater is an electric heater with a built-in simulated flame display, designed to mimic the look of a traditional fireplace. Most models also include a fan-forced heating function to warm the room.
While the flames are visual only, most flame effect heaters also include a built-in electric heating element and fan to provide functional warmth for small to medium rooms.
Many models allow you to run the flame effect independently from the heater. This means you can enjoy the look of a fireplace year-round, even when you don’t need warmth.
They can be, especially when used in small spaces or as supplemental heating. The ability to run the flame display on its own also gives you control over power use. For long-term room heating, other heater types may be more efficient.
Most models include standard safety features like tip-over protection, overheat shut-off and cool-touch surfaces. As there’s no open flame or actual fire, they’re safer than traditional fireplaces and suitable for use around children and pets.
Flame effect heaters typically include a small fan, so you may hear a gentle hum during operation. Some also make a light crackling or flickering sound to simulate a real fire, but this varies by model.
Some models are designed to be freestanding only, while others can be wall-mounted for a more built-in fireplace look. Always check the manufacturer’s specifications before installing.
They work best in small to medium rooms, such as bedrooms or lounges. For larger or open-plan spaces, look for higher-wattage models or use them in combination with another heat source.