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About Mitre 10

Mitre 10 has been equipping, inspiring and supporting Kiwi DIYers and tradies since 1974. We’re New Zealand’s largest home improvement and garden retailer and trade merchant. A co-operative of 86 independent locally owned stores, we’re invested in our communities and we’re proud to offer a massive range, everyday low prices, and expert project advice. We’ve served Aotearoa for 50 years and we’ve loved every minute of it. We’re Mitre 10, and we’re with you all the way.

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Our Reputation

We’ve been voted NZ’s most trusted home improvement brand fourteen times in the Reader’s Digest Trusted Brand Awards, and we’re consistently named one of the most trusted brands overall.

We’re honoured to have NZ’s trust, and we’re dedicated to keeping it.

Check out our Easy As Guides & Advice

Our Communities

Our stores are intergenerational family businesses that like to give back to the communities that have always supported us, so we’re always happy to lend a hand to those in need. Every year we back hundreds of schools, charities, community groups and not-for-profits with practical, hands-on help.

From building playgrounds, sheds, and decks, to painting and garden makeovers, Mitre 10 Helping Hands aims to strengthen our communities, helping Kiwi love where they live, work and play.

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Our Values

Customer obsessed

We put our customers at the heart of every decision. We take the time to understand where you want to be, and we find a way to help you get there.

One team

We’re all about mutual respect. We do what’s best for the whole, acknowledge each other’s efforts, and look out for each other’s health, safety and wellbeing.

Honest & fair

We treat everyone the way we want to be treated ourselves, we’re honest, we do the right thing, and we take personal accountability.

Strive for excellence

We learn from every experience and look for opportunities to improve. If there’s an extra mile, we’ll go it.

Find out more about our sustainability journey

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Our People

We’re family. It’s both a fact and a feeling. Family ownership is deeply ingrained in our history and there’s a family vibe to working here. We take care of our own, celebrate the good times and pull together in the tough ones.

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Our History

Click here to download the full history timeline.


1974
Mitre 10 established in New Zealand
1991
Our first Mitre 10 garden centre opens
1999
Sponsorships begin for TV shows Changing Rooms & Dream Home (2000)
2004
The first MEGA store opens, in Hastings
2008
“Hey Jonesy” our famous sandpit ad debuts.
2011
Mitre 10 Trade opens and Easy As series with our man Stan debuts
2016
Our first Helping Hands project completed Mitre 10 MEGA Nelson
2021
CEO Andrea Scown becomes the first woman to lead us
2023
Our first Building for Better Sustainability Report publishes
2024
Cheers to 50 Years!!
Mitre 10