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NZOTY Mitre 10 Community of the Year 2021

25 January 2021

Semi-Finalists Announced for 2021 Mitre 10 Community of the Year Award

With the announcement today of the semi-finalists in the Ngā Pou Whirinaki o te Tau Mitre 10 Community of the Year Award for 2021 comes an opportunity to reflect on the past year and the remarkable way that Kiwis across the nation pull together to support each other in times of need. 2020 winners Good Bitches Baking are a shining example, as are all the past winners of the category.

In introducing the semi-finalists, Miriama Kamo, Te Koruru – Patron of the Kiwibank New Zealander of the Year Awards Ngā Tohu Pou Kōhure o Aotearoa, said: 

“It has been an extraordinary past year – one which has challenged us beyond what we thought possible. Despite that, New Zealanders across Aotearoa have stepped up to act as ‘pou,’ as support and strength for whānau, for communities, for our country and beyond. It’s an honour and a privilege to play a role in acknowledging the achievements of our semi-finalists. Ngā mihi nunui ki a koutou katoa.” 

The ten semi-finalists in the 2021 Ngā Pou Whirinaki o te Tau Mitre 10 Community of the Year Award are:

  • Baby Loss NZ
  • Christchurch Mosque Victims Group
  • I Have A Dream Charitable Trust
  • Manaaki
  • Queenstown Lakes District Covid-19 Welfare
  • Seasons for Growth
  • SuperGrans Western Bay of Plenty
  • Te Puea Memorial Marae Indigenous Homeless Service Delivery Model
  • Trees That Count
  • Student Volunteer Army

Mitre 10 CEO Chris Wilesmith acknowledged the importance of community, especially in light of the challenges posed by Covid, when the call for nominations went out last year: 

“If recent months have shown us anything, it’s that community spirit is the very heart of New Zealand. As the team of five million came together, story after story emerged of groups embracing and supporting each other to get through. As a co-operative of locally owned businesses deeply embedded in our communities, Mitre 10 is proud to recognise and celebrate these remarkable groups, and those who work tirelessly to tackle challenges and make a difference to the lives of those around them.”