| On October 12th we launched our latest brand advertisement “DIY, Its in our DNA” and we’ve had non-stop requests from customers to see it again since.
Times have changed since Mitre 10 started in 1974 but Kiwis still have that ingenuity and pioneering spirit that we’re famous for. Mitre 10 stores are owned and operated by Kiwis, they’re the stores we went to as kids with our Dads, and Mitre 10 has helped build Kiwi homes, build Kiwi decks, landscape Kiwi backyards and renovate Kiwi bathrooms for generations.
So we’re celebrating the spirit of DIY that is the heart of Mitre 10. I guess we’ve just got DIY in our DNA.
We hope you enjoy the ad.
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