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Is there psychology to colour?
Why are red colours perceived as `warmer` than blue colours? Are people more relaxed in green rooms? Do weightlifters perform better in blue gyms? Much has been written over the years on the subject of colour psychology, the question is, are the theories more anecdotal than scientific fact?
It can be said without doubt that colour does inspire and people do associate a variety qualities with different colours. However, colours often have different meanings in various cultures and even within Western societies, the meanings of some colors have changed and developed over the years.
Generally speaking, the following emotional, physical and behavioural attributes are assigned to the colours listed below. Of course, you need to consider your own personal associations and preferences for colour.
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Red
Emotional: love, passion, vitality, danger, courage
Physical: increase blood pressure, increases respiratory rate, aids digestion, increases strength, attracts attention, stimulates appetite
Behavioural: aggressive, impulsive, sensual, extreme, physical, athletic, bullying
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*see note
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Orange
Emotional: active, cheer, boldness, vigor, exuberance
Physical: decreases irritability, decreases hostility, improves social behaviour
Behavioural: gregarious, jovial, active, pleasure seeking, social, fickle, extroverted
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Yellow
Emotional: optimism , cheer, irritability, annoyance, wisdom, warmth
Physical: increases irritability, increases hostility, sharpens memory, aids digestion, stimulates circulation, stimulates appetite
Behavioural: caution, introspection, debate, communication, egotism, discrimination, innovation
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Green
Emotional: growth, birth, envy, jealousy, inexperience, wealth, refreshment, compassion
Physical: rejuvenation, balance, expansiveness
Behavioural: moderation, conventional, normalcy, tradition, balance, quietly social
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*see note
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Blue
Emotional: serenity, tranquility, loyalty, peace, sincerity, sadness, justice
Physical: lowers blood pressure, slows respiratory rate, cooling and relaxing, antidote for red
Behavioural: conceptual, responsible, dogmatic, pragmatic, rigid, manipulative, loyal, conservative, astute, authoritative
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*see note
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Violet
Emotional: royalty, supremacy, quietness, reverence
Physical: lowers blood pressure, depresses appetite, quietens overactive glands and organs, quietens overactive internal dialogue
Behavioural: elegance, day dreaming, spiritual, philosophical, reverence, lateral thinking, creativity
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Pink
Emotional: emotional, guarded
Physical: weakens muscles, stimulates sweet tooth
Behavioural: gentle, protective, friendly, indulged
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Brown
Emotional: earthiness, casual, natural, embraced, tranquil, safe, bored
Physical: encompassed, dull
Behavioural: homespun, reliable, shrewd, stable, sturdy, ultraconservative
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White
Emotional: joy, innocence, hope, cleanliness, purity, enlightenment, implies sterility
Behavioural: individualism, idealism, indecision, optimism
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*see note
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Grey
Emotional: steady, resignation, stable, negotiable, dignity, indecision, protected
Behavioural: deliberate, guarded, disciplined, negotiable, compromise
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Black
Emotional: mourning, sophisticated, mystery, uncertainty, fright, elegant, intimidating, dignity
hysical: mourning, fatigue
Behavioural: worldly, intimidating, stunning, dignified, powerful, mysterious, aloof
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Note: The images shown here are indicative only. For current paint tint options available, please go to your local Mitre 10 store and browse the current Dulux Colour Cards.
This information on Colour Psychology was adapted with permission from Dulux New Zealand .
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Limitation of Liability
This project has been produced to provide basic information and our experienced staff are available either in-store, or via phone or email, to answer any questions you may have. As this information is generalised Mitre 10 is not responsible for the application of the principles in any particular case, as the contents of this project may need to be modified for the particular site and circumstances. Consumers should always ensure that they comply with any local body bylaws that pertain to any construction project and consult a qualified tradesperson where expert services are required. |
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